The Service Centre provides the interface with the Biodiversity Scientific Community, identifies the needs of the multiple users groups from different domains and areas of interest, and coordinates the development and operation of those Services related. Also, they assist in deploying the Services provided by the LifeWatch Research Infrastructure, including those enabling discovery, visualisation, and download of data and applications for analysis, synthesis and modelling of scientific topics. Thus the Service Centre identifies new data resources, incorporates vocabularies, semantics and Services to aggregate larger typologies of data. It also provides the optimisation of the access and use of Service Centre facilities as a whole, and offers web-based tools to facilitate Social Networking and Social Learning (including e- Learning). Finally it promotes the awareness of LifeWatch for users and general public, and the enhancing the visibility of LifeWatch scientific outcomes, by publicising and disseminating them.